Vrbo expands Fast Start program to eliminate cold start problem of rentals

Vrbo expands Fast Start program to eliminate cold start problem of rentals

The submit Vrbo expands Fast Start program to eliminate cold start problem of rentals appeared first on TD (Travel Daily Media) Travel Daily.

Vrbo, an Expedia Group firm, introduced right this moment that Fast Start, a program designed to assist new properties seize trip rental demand, has expanded to the UK. The program will increase the visibility of new properties within the first 90 days and shows a assessment rating based mostly on critiques from different journey websites. It launched earlier this yr within the United States and right this moment marks its world rollout.

Properties eligible for Fast Start are listings with a 4.5+ assessment score and have earned greater than £2,000 within the final yr, or the host is a Superhost. New properties throughout all trip rental segments and types – from particular person house owners to multi-property accounts – will show a ‘New to Vrbo’ badge for 90 days and have its assessment rating based mostly on critiques from different journey websites. During this time, the brand new property can have an elevated place within the kind order and can obtain customized help optimizing their itemizing in the event that they select. The property doesn’t have to be unique to Vrbo.

“Fast Start removes the cold start problem new properties can experience when joining sites, tapping them right into the huge traveller demand our site delivers. It helps new hosts and our current hosts with new listings get on our platform quickly whilst keeping their hard-earned review score. Fast Start is a popular program and we are excited to make it available in Europe and Canada,” stated Hari Nair, SVP Account Management, Expedia Group.

Fast Start supplies a confirmed constructive influence for properties becoming a member of the program. Properties who’re half of the program obtain:

  • 25% improve in bookings;
  • 50% improve in booked nights;
  • 140% improve in gross reserving value1

Kevin Locraft, VP Partner Success, Vacation Rental, Expedia Group added, “Since inception, our data and insights from hosts participating in Fast Start show there are strong positive outcomes not only for the hosts but also for our travelers. For over twenty-five years, it’s been Vrbo’s mission to pair homeowners and property managers with families and friends looking for a place to stay and spend time together. That mission endures just as strong today as it did when we started, and we truly appreciate all of our hosts who are continuing this journey with us, at such a critical time for the travel industry.”

The submit Vrbo expands Fast Start program to eliminate cold start problem of rentals appeared first on Travel Daily.


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