ITB China ropes in Saudi as culture travel partner

ITB China ropes in Saudi as culture travel partner

The put up ITB China ropes in Saudi as culture travel partner appeared first on TD (Travel Daily Media) Travel Daily.

ITB China, {the marketplace} for China’s travel trade, has introduced Saudi as the Official Culture Travel Partner of ITB China Virtual 2021. This yr the occasion takes place absolutely digital, providing the trade a digital platform for high quality networking, enterprise and content material till December 31.

For travellers in culture, Saudi’s wealthy cultural and heritage providing is a specific spotlight. At ITB China Virtual 2021, Saudi will showcase new vacation spot highlights and experiences and choices coming to market together with: the Middle East’s largest music pageant MDLBST, Formula 1 and Riyadh Season, the world’s largest leisure and life-style pageant.

Saudi’s home tourism sector has seen vital progress over the previous eighteen months and with worldwide borders reopening in August, travellers from world wide are actually in a position to expertise the nation’s prime vacationer locations, from the pristine shoreline of the Red Sea to the breathtaking heritage web site of AlUla.

“Saudi, the authentic home of Arabia, is one of the largest untapped tourism hotspots in the world and the number one investor in tourism infrastructure as seen in the Red Sea, Qiddiya, Amaala and AlUla. And China is in the top five priority source markets for Saudi, supported by our recently opened representative offices in Shanghai, Beijing and Guangzhou,” stated Morad Tayebi, Director Far East Asia & Australia, Saudi Tourism Authority (STA).

“Saudi is cementing its position on the global tourism map and as we continue to build a leading global tourism destination, partnerships will be critical in defining not just our success but the success of the sector”, he added.

Through the sturdy partnership with ITB China in the essential China travel market, consciousness of partnerships and funding alternatives will probably be highlighted. STA works with Chinese companions, tour operators and on-line travel companies (OTAs) on joint advertising campaigns to advertise the vacation spot and develop tailor-made travel merchandise for the market. The focus is on itinerary growth for Chinese travellers to contemplate Saudi as the subsequent travel vacation spot.

In January 2021, STA launched a profitable worldwide model marketing campaign which included a partnership with Mafwengo.

“The second iteration of the international brand campaign will soon be launched with China as a focus source market,” Morad Tayebi added. Saudi Arabia goals to enchantment to younger goal teams and has a compelling provide for the brand new era of world travellers as one of many focus areas to fulfill the calls for of future travellers.

ITB China 2021 is co-organized be the main travel convention organizer TravelDaily. ITB China is a business-to-business travel commerce platform that focuses on the Chinese travel market.

The put up ITB China ropes in Saudi as culture travel partner appeared first on Travel Daily.

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